Skeive Sjøfolk (Queer at Sea)

Branding and Exhibition Graphics

— 2022

Client —
Bergen Sjøfartsmuseum

My role —
Graphic Design, Branding/Identity

More info —
Working with Prestegård Design and the Maritime Museum of Bergen, I created the identity, catalogue, and exhibition elements for a new exhibition about the life of queer sailors.

Process —
Sketches and logo refinement

The logo —
Inspired by the 1970s (the era the exhibition is focussed around), each letter of this logo was carefully formed specifically for this exhibition. The typography is largely focussed around the theme of opportunity that is seen within the display, using happy shapes and trying to replicate this feeling of positivity that is shown in the exhibition.

The colours —
Again inspired by the 1970s, we wanted to create a colour palette that payed homage to the queer community without relying exclusively on the LGBTQIA+ flag. Instead I focussed on the meanings behind each of the colours, yellow for sunshine, orange for health, red for life, pink for sexuality, and an added blue colour to represent the ocean.

The patterns —
The patterns have been inspired by the ocean, and the boats where the sailors lived.